In this article, you will know about how to use a Facebook page for marketing your content. Apart from paid ads, there are a lot of things that you can do for marketing.
This article is basically is about how to build this asset and how to use this asset for marketing.
Before we began let’s do a quick roundup of what you will be learning by the end of this article.
- You should be able to set up an optimized Facebook page
- How to get first 1000 fans
- Understand your goals
- Understand your Audience
- Create content
- Content promotion
Let’s go one by one.
And the First one in out Facebook page marketing list is
Setting up an Optimized Facebook Page
So, I hope you have already set up your facebook fan page and if you haven’t please go ahead and set it up. It is very important to have a business page because you will need it to do a lot of things on facebook.
And, if you have already set it up let’s go through the quick checklist to ensure that you have got everything right and it is well optimized.
Steps to optimize your page.
- URL has been set up
- Fill up the about section and also the description
- Use an engaging profile (better use your business logo) and cover image
- Set up CTAs and tabs
- Also, go to your general settings and see what your visibility is, how your private messaging is going to work and many other things
- Pin intro post
- Publish/share at least 5 posts
How to get first 1000 fans
The concept of getting the first 1000 fans was introduced by Kevin Kelly. So what he was trying to say was all you need is about 1000 true fans. A true fan is someone who loves everything you do, he consumes everything you do, and he shares everything you create. He will start advocating you to other people.
Once you set up your facebook fan page. You will really need to get those first 1000 fans because they have to do all these things (mentioned above) to you. So if you get these first 1000 people then your other fans are going to come on board and it’s going to be much you to get them on board and also much easier to advocate stuff to them.
So your obvious usual suspect is to invite your friends, family because they might turn into really good fans of your product, your service, your blog or whatever it is.
Follow the steps and get 1000 fans
- Invite your friends
- I hope you have already set up the like box which is known as the page plugin of your website.
- Promote it in your email signature
- Comment as a page
- Hold a contest
- Promote a page
Understand your Goals
As a blogger what do you want to achieve through this particular facebook fan page? This is something that you need to understand because based on this understanding is how you will be creating content.
You just want Brand Awareness means you want people to know about your existence and nothing else apart from it. So, you need to create content and you need to target audiences which are more top of the funnel. So that you make them aware of the problems, make them aware of the solutions. That’s what you want to do.
Understanding your goal is very important to ensure that you are very clear about what you want to achieve through the Facebook page.
Understand your Audience
When I say understanding your audiences I mean understanding your target audience. Most of the people make a big mistake here. A lot of people say that my target audience is anyone from the age of 25 to 45. No, that’s not your target audience.
You need to be very specific. You need to be as narrow as possible. Once you narrow your target audience that is when you truly understand their problem and solve it. So, that is very important to understand your target audience.
And, there are few ways facebook allows you to do so like:
- Page Insights
- Audience Insights
- Pages to Watch
Now once you have understood your audience it’s time to create content for them. And, how to engage your facebook pages audience with a lot of content. Now we have to understand that you have to treat your Facebook page as an asset in itself and create content that is exclusive for it.So there might be times where you might have to do things on facebook just for facebook.
Keep this in mind it is a great way to engage with your audience also.
Okay, so now you have created your content it’s time to promote it.
You need to do before you start doing this is to create a content calendar. Not only this will help you in creating content but it will also be promoting the content. So the simple calendar can be the name of a blog, what type of blog it is, at what date are you going to publish it.
So, once you have this calendar you have a clear idea of what kind of engagement you can expect from this whole thing and set deadlines for content creation.
It really helps you get organized in maintaining your facebook page and also once you have a content calendar then you can start scheduling posts. So that you can post at the best times when your fans are online. And, also you can post it multiple times.
Also check – Best social media tools to increase your traffic