Backlinks in SEO
Seo

What are Backlinks in SEO

In this article, we will slowly start focusing on traffic generation techniques basically which are organic in nature. our focus will be more on Backlinks in SEO.

One of the concepts of generating traffic is SEO. So before reading this article, you must know about on-page Seo and off-page SEO, Content creation, keyword Research, Competitive analysis for the shortlisted keyword and creating,

What I shall really be doing is creating much more content on your blog which will give you enough opportunities for creating Backlinks.

Now the question arises 

What are Backlinks?   

This is basically a very fundamental concept of SEO. It is an incoming hyperlink from one website to another. Backlinks are the most important concept of off-page Seo. 

If I have to explain it with an example then a website A is linking out to website B then we can say that website B has a backlink from website A. So, it is very simple any kind of link pointing from one website to another can be considered as a backlink. 

If you have to look at the HTML version of how a backlink would look like, It would look something like this <a href=https://www.pallavisingh.com.com/html/>Pallavi</a>

For users, it will look something like Pallavi

So, in the above backlink, www.pallavisingh.com is a URL. URL is basically a link where it is ending up at. And, the text around which the URL is wrapped is called Anchor text so here Pallavi is an Anchor Text. 

Also check: What is Anchor Text

Please keep this in mind because you will need this information later in this article.

Now you must be thinking about why they are important. 

So here is the answer.

Why are Backlinks important?

Even today, backlinks are one of the biggest ranking factors for Google. It is so because a backlink is like a vote from one website to another and the more votes it gets from relevant sources, Google will value it more. This is especially useful for both regular organic SEO and local SEO also. So the more votes you will get, the more credibility you will build.

Basically what Google is trying to do here is very simple, it is crowdsourcing signals from all websites to tell whether your website is worth linking out to. If all of these websites are linking out to your website it means that your content is worth linked to. Which give signal to google saying that this website might be very informational to all users and which is why I must push it higher in the ranking position in the search results. Also, Backlinks will give you a healthy amount of referral traffic if you get it from the right places. 

Now so far we have discussed what are backlinks in .seo? Why they are important?

Now, my question to you is Does that mean that you go out and get as many backlinks as you want?

The answer is NO. Basically, you need to understand the concept of link juice or link quality.

Link Quality and Link Juice

Every individual incoming link will have its quality score this is known as page rank. Page rank is a number given by Google from 0 to 10 (10 being the highest). A lot of people might tell that page rank is no more valid but page rank is definitely valid today google still uses it. Higher the page rank, the higher the quality of the backlink.

Page rank used to be available for the public to see it also you could see what is the page rank of a particular page or a particular website. But Google has closed the public view for this particular factor and it is only available for them internally. But there are terms like domain authority (DA), page authority (PA) which is being built by third party services like MOZ

So, let us summarize this. 

If you get a link from a quality website it is far more valuable than to get it from a low-quality website. Now, why are we trying to get a link from the quality websites? We are trying to do this to absorb also known as link juice or the link equity of that particular website.

Link juice is the value or the authority that one website passes to the other. So, the relevance of the link and the authority of the website and the location of the link on the particular website all these things impact the link juice and the link score itself.

One more very important thing that impacts your link quality is the number of outbound links of that particular website.

Let’s take the example of xyz.com. Now if I have to get a backlink from xyz.com and that particular page has 50 other links and mine is one of them. I will get the 1/50th link juice and the rest will be spread across the other 49 websites. Meanwhile, if the same website had 10 external links. Then, I will get 1/10th of the link juice which is higher than 1/50th. 

So build quality links and not just build any kind of link. 

So now we know that we need to get a high-quality backlink from a high authority website which is relevant to the topic of your website. And of course, which passes the link juice to your website which brings us to the concept of Dofollow and Nofollow 

Dofollow vs Nofollow

Not all links out there chooses to pass the link juice to your website. Certain websites will choose to retain their link juice and certain websites choose to pass on the link juice to you.

So, a link from a website allows link juice to pass to the linked website is a Dofollow link. 

A link that doesn’t allow link juice to pass to the linked website is a Nofollow link.

Nofollow is equally important as Dofollow. Below are the few reasons why Nofollow links are equally important:

  1. The Nofollow link might not pass on the link juice to your website. But, it will still signal to Google that I am still voting for this particular website. 
  2. A Nofollow link can still send you referral traffic to your website. This refferal traffic can be very relevant, considering where you are getting the backlink from.

Also, a good and normal backlink profile of any website will consist of both Dofollow and Nofollow links. 

I hope now you are more clear about Backlinks in SEO. If you have any query then do mention it in the comment section.

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